They use a naked woman to promote fruit

Tweet emitted by Cinco al Día

MADRID -- A non-profit organization, Cinco al Día (Five a Day), sent out a Tweet showing how they were painting a naked woman at the international Fruit Attraction exhibition last week. The painted model paraded around the 26,000 m2 exhibition hall, Ifema, to the astonishment (delight?) of visitors and most of the representatives of over 800 international exhibitors. Cinco al Día, which has received considerable support from the government and the EU in the past, was soon under fire from several women's organizations, understandably. There have been plenty of comments on the social media, even a petition to the Ministry of Agriculture. This Ministry claimed to know nothing about the intention of Cinco al Día, and called it 'abhorrent'.

The organization, for its part, said that this was nothing more than a 'single event', not a campaign and not part of one. It was 'just a way of presenting fruit in a different way'. Cinco al Día apologised if the circumstances had offended anyone. The campaigns for between 2004 and 2007 were co-financed by the European Union and the Government of Spain to the tune of €5,258,000.