SPAIN – This fact is, of course, not exclusive to this country. However, there are a large number of homes left unsold here, especially on the Costa del Sol. Advice given to Spanish sellers on various websites might be handy knowledge for expats, too:
· One ad is not enough. Even a series of ads may not be enough. The secret behind successful marketing is in repetition, so we can learn from the likes of Coca-Cola, Lever Bros. etc. etc. The big boys, in other words. (More ideas and suggestions below.)
